EXPERIENCE
PROFESSIONAL SUMMARY
Experienced Project Manager and Brand Manager with a strong background in leading creative and operational teams to develop and implement successful marketing plans and brand strategies. Proficient in using project management tools such as Monday.com and Basecamp to manage end-to-end projects, even for multiple companies simultaneously. Proven track record of leveraging customer insights to create strategies that drive brand recognition and customer loyalty, while meeting company goals using organized practices. Skilled in providing operational support and success coaching to franchisees. Strong track record of using strategic planning and financial analysis to improve operational efficiency and profitability.
Experienced Project Manager and Brand Manager with a strong background in leading creative and operational teams to develop and implement successful marketing plans and brand strategies. Proficient in using project management tools such as Monday.com and Basecamp to manage end-to-end projects, even for multiple companies simultaneously. Proven track record of leveraging customer insights to create strategies that drive brand recognition and customer loyalty, while meeting company goals using organized practices. Skilled in providing operational support and success coaching to franchisees. Strong track record of using strategic planning and financial analysis to improve operational efficiency and profitability.
EXPERIENCE
Project Manager & Brand Manager
Eat The Frog Fitness/Thrive Community Fitness
Issaquah, WA • 10/2021 – Present
• Managed end-to-end project planning and execution for two distinct brands simultaneously.
• Led creative and operational teams through multiple projects, ensuring high-quality deliverables and timely completion.
• Utilized Monday.com and Basecamp for effective project management and team communication.
• Successfully managed product lifecycle for multiple projects including planning, timelines, pricing and demand planning, packaging development, commercialization, launch, and continuous improvement.
• Created and managed budgets, optimizing resources for maximum brand reach and engagement.
• Cultivated relationships with key stakeholders, vendors, and industry influencers to create positive brand experiences.
Senior Marketing Manager & Graphic Designer
Eat The Frog Fitness/Thrive Community Fitness
Issaquah, WA • 3/2019 - 10/2021
Eat The Frog Fitness/Thrive Community Fitness
Issaquah, WA • 3/2019 - 10/2021
• Led the brand development and marketing strategy for a regional gym franchise, increasing brand awareness and positioning the company as a leader in the fitness industry.
• Developed and executed successful campaigns for new product launches, driving increased customer engagement and sales.
• Conducted market research and competitive analysis to identify industry trends and opportunities for growth.
• Coordinated with franchisees to define requirements, establish scopes, and manage project milestones.
• Developed design fundamentals for the brand: typography, composition, layout, and color.
• Researched market trends to identify customer needs and preferences for strategic planning.
• Mentored junior designers and provided guidance to improve standards of overall team output.
• Managed and oversaw creative projects driving quality, accuracy, and deadline management.
• Developed and executed successful campaigns for new product launches, driving increased customer engagement and sales.
• Conducted market research and competitive analysis to identify industry trends and opportunities for growth.
• Coordinated with franchisees to define requirements, establish scopes, and manage project milestones.
• Developed design fundamentals for the brand: typography, composition, layout, and color.
• Researched market trends to identify customer needs and preferences for strategic planning.
• Mentored junior designers and provided guidance to improve standards of overall team output.
• Managed and oversaw creative projects driving quality, accuracy, and deadline management.
Graphic Designer & Marketing Coordinator
Molen Orthodontics
Issaquah, WA • 4/2017 – 3/2019
• Developed and implemented a new design program and brand guidelines, processes, and procedures.
• Collaborated with content and marketing teams to confirm design compliance with brand guidelines.
• Developed and implemented marketing plans and materials for various programs.
• Managed and developed digital content (e.g. website, blogs, press releases, and podcasts).
SKILLS
• Brand Development and Management
• Business Consulting
• Project Management (Monday.com and Basecamp)
• Budget Management
• Cross-functional Team Leadership
• Market Research and Competitive Analysis
• Franchise Onboarding and Support
• Operational Efficiency
• Financial Analysis
• Relationship Building
• Strategic Planning
• Microsoft Office Proficiency (Especially Excel)
• Reward Based, Positive Training Methods
• Strong Communication and Presentation Skills
REFERENCES
Amy Bickler
VP of Marketing & Communications – Eat The Frog Fitness/Thrive Community Fitness
(206) 437-8126
amybickler@gmail.com
Aaron Culver
CFO – Eat The Frog Fitness/Thrive Community Fitness
(206) 890-4788
aaron@etffitness.com
Shelly Geist
VP of Programming – Eat The Frog Fitness
(775) 530-2537
shelly@etffitness.com
• Brand Development and Management
• Business Consulting
• Project Management (Monday.com and Basecamp)
• Budget Management
• Cross-functional Team Leadership
• Market Research and Competitive Analysis
• Franchise Onboarding and Support
• Operational Efficiency
• Financial Analysis
• Relationship Building
• Strategic Planning
• Microsoft Office Proficiency (Especially Excel)
• Reward Based, Positive Training Methods
• Strong Communication and Presentation Skills
REFERENCES
Amy Bickler
VP of Marketing & Communications – Eat The Frog Fitness/Thrive Community Fitness
(206) 437-8126
amybickler@gmail.com
Aaron Culver
CFO – Eat The Frog Fitness/Thrive Community Fitness
(206) 890-4788
aaron@etffitness.com
Shelly Geist
VP of Programming – Eat The Frog Fitness
(775) 530-2537
shelly@etffitness.com